Selling a Home with McGuire Real Estate Partners

Our partner group has literally sold hundreds and hundreds of homes over the years. Markets may change, styles and design trends may come and go, but the principles of selling and marketing a home are constant – get the home looking as great as possible and get the word out to agents and buyers.

Although each home is unique and we customize a marketing plan for each property, here are some of the most important components to creating that “Wow!” factor:

Home Preparation

We are experts in preparing your home for the market, targeting the things in your home that will have the most impact for buyers – both inside and out.

Photography

We work with a professional photographer who takes beautiful eye-catching high-definition photos. With over 95% of buyers searching online for homes, this step is critically important.

Pricing

Pricing is an important component of marketing and we conduct detailed comparable market analysis (CMA) to determine market price range for strategic market entry list price to maximize your net profit.

Staging

We have a collective great eye for staging a home to get the best photography and buyer impact. Some homes require reconfiguring of current belongings and using some of our staging items while others require full staging from a staging company.

Signage

The RE/MAX sign with its iconic red, white, and blue is a standout and stops potential buyers. Phone number is included for 24 hour contact as well as flyers which are available to those driving by.

Online Property Profile

We will input your complete property profile into the Arizona Regional Multiple Listing System (distribution to over 40,000 agents) and RE/MAX International distribution to over 100,000 agents in the RE/MAX network, the #1 selling brand in the industry.

Local Agent Notification

We email all RE/MAX Professionals pre-listing information through intra-office system as well as distribute property info at weekly REALTOR® marketing sessions. Your home is also included on Broker tours when available and appropriate.

Online Listing Syndication

We will market your property on all key real estate websites including REMAX.com, REALTOR.com, Homes.com, Trulia, Zillow, etc. and will submit your listing to over 1000 search engines and consumer sites. It will also be listed on our website as well as the local RE/MAX site.

Individual Property Website

We will create a RE/MAX branded individual property website along with virtual tour.

Social Media

We will promote your listing as well as any open houses on select social media outlets such as Facebook.

Print Marketing

Print marketing will consist of house flyers for potential buyers to take with them, special feature cards to highlight your home’s best features, and a robust home book which will include information on the property history, property taxes, and neighborhood information.

Neighbor and Move-Up Buyer Notification

We will send a notification to the neighbors that your home is listed and we may also target potential buyers for your home.

 Open Houses

If open houses are a part of our listing strategy for your home, our goal will be to spread the word and get as many potential buyers in the home as possible to create the buzz you need!